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Direct marketing techniques : building your business using direct mail and direct response advertising/

Geller, Lois K.

Direct marketing techniques : building your business using direct mail and direct response advertising/ Lois K. Geller - CA : Crisp Pub., c1998 - x, 114 p. ; 25 cm.

ISBN: 1-56052-474-X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: Circ. 658.8 G283d 1998

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