Strategic market management/
Aaker, David A.
Strategic market management/ David A. Aaker - 6th ed. - New York : John Wiley and Sons, Inc., c2001 John Wiley and Sons, Inc., c2001, - xiv, 338 p. ; 23 cm.
Includes index.
0-471-41572-3
Circ. 0-471-41572-3
Strategic market management/ David A. Aaker - 6th ed. - New York : John Wiley and Sons, Inc., c2001 John Wiley and Sons, Inc., c2001, - xiv, 338 p. ; 23 cm.
Includes index.
0-471-41572-3
Circ. 0-471-41572-3