Brand resilience : managing risk and recovery in a high-speed world /
Copulsky, Jonathan R.
Brand resilience : managing risk and recovery in a high-speed world / - New York : Palgrave Macmillan, c2011. - xi, 244 p. : ill. ; 23 cm.
Includes index.
9780230111387
1. Branding (Marketing).
2. Brand name products.
3. Success in business.
Circ. 658.872 C785b 2011
Brand resilience : managing risk and recovery in a high-speed world / - New York : Palgrave Macmillan, c2011. - xi, 244 p. : ill. ; 23 cm.
Includes index.
9780230111387
1. Branding (Marketing).
2. Brand name products.
3. Success in business.
Circ. 658.872 C785b 2011