Essentials of strategic management : the quest for competitive advantage /
Gamble, John E
Essentials of strategic management : the quest for competitive advantage / - New York : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col. ill. ; 25 cm.
Includes index.
9780078029288
1. Strategic planning.
2. Business planning.
3. Competition.
4. Strategic planning–Case studies.
Circ. 658.4012 G187e 2013
Essentials of strategic management : the quest for competitive advantage / - New York : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col. ill. ; 25 cm.
Includes index.
9780078029288
1. Strategic planning.
2. Business planning.
3. Competition.
4. Strategic planning–Case studies.
Circ. 658.4012 G187e 2013