Microeconomics and behavior/

Frank, Robert H.

Microeconomics and behavior/ Robert H. Frank - Boston, Mass. : Irwin/McGraw-Hill, c1997. - xxx, 744 p. : illustration ; 24 cm.

Includes index.

0-07-021892-7.


1. Consumer Behavior.
2. Economic Man.
3. Microeconomics.
4. Self-interest.

Circ. 338.5 F828 1997