Social marketing : Improving the quality of life
Kotler, P.
Social marketing : Improving the quality of life Kotler, Philip - 2nd edition - California : Sage Publications, Inc., c2002 - xv, 438 pages ; 23 cm.
Includes bibliographical references and index
0-7619-2434-5
Circ. 658.8 K848 2002
Social marketing : Improving the quality of life Kotler, Philip - 2nd edition - California : Sage Publications, Inc., c2002 - xv, 438 pages ; 23 cm.
Includes bibliographical references and index
0-7619-2434-5
Circ. 658.8 K848 2002