Consumer behavior and marketing strategy
J. Paul Peter
Consumer behavior and marketing strategy J. Paul Peter - Singapore : McGraw-Hill Asia, c2005. - xxv, 578 pages : illustration ; 25 cm.
Includes bibliographical references and index.
978-007-126192-0.
Circ. 658.8342 P478c 2005
Consumer behavior and marketing strategy J. Paul Peter - Singapore : McGraw-Hill Asia, c2005. - xxv, 578 pages : illustration ; 25 cm.
Includes bibliographical references and index.
978-007-126192-0.
Circ. 658.8342 P478c 2005