ROI of social media : how to improve the return on your social marketing investment/
POWELL, GUY
ROI of social media : how to improve the return on your social marketing investment/ GUY POWELL - Singapore : John Wiley & Sons (Asia), c2011. - xviii, 289 pages : b & w illustrations ; 23 cm.
Appendix: pp. 275-278
978-0-470-82741-3
1. Internet marketing.
2. Social media--Marketing.
3. Social media--Economic aspects.
4. Online social networks--Economic aspects.
5. Social marketing. I. Groves, Steven. II. Dimces, Jerry.
Circ. 658.802 P883r 2011
ROI of social media : how to improve the return on your social marketing investment/ GUY POWELL - Singapore : John Wiley & Sons (Asia), c2011. - xviii, 289 pages : b & w illustrations ; 23 cm.
Appendix: pp. 275-278
978-0-470-82741-3
1. Internet marketing.
2. Social media--Marketing.
3. Social media--Economic aspects.
4. Online social networks--Economic aspects.
5. Social marketing. I. Groves, Steven. II. Dimces, Jerry.
Circ. 658.802 P883r 2011