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Strategic marketing management /

Moutinho, Luiz

Strategic marketing management / - Singapore : Cengage Learning Asia, c2013. - xxi, 490 p. : ill. ; 23 cm.

Includes index.

ISBN: 9789814369565

Subjects--Topical Terms:
1. Marketing–Management.

Dewey Class. No.: Circ. 658.8 M934s 2013

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