Event studies : theory, research and policy for planned events/

Getz, Donald

Event studies : theory, research and policy for planned events/ Donald Getz - Third edition. - New york : Routledge, c2016. - xvi, 506 pages : illustrations (color) ; 25 cm.

Includes bibliographical references and index.

9781138899155


1.Special events--Management.
2. Special events--Planning.
3. Special events--Research.

Circ.394.2 G394e 2016