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Principles of marketing /

Kurtz, David L.

Principles of marketing / - Philippine edition - Singapore : Cengage Learning Asia Pte Ltd., c2010. - 820 pages : illustrations ; 23 cm.

Includes appendix, glossary and index.

ISBN: 9789814296694

Subjects--Topical Terms:
1. Marketing.

Dewey Class. No.: Circ. 658.8 K96p 2010

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