Strategic marketing /
Piercy, Nigel F.
Strategic marketing / - Ninth edition - N. Y. : McGraw-Hill/Irwin, c2009. - xv, 784 p. : ill. ; 25 cm.
Includes indexes.
9780071263351
1. Marketing-Decision making.
2. Marketing-Management.
Circ. 658.8 C898s 2009
Strategic marketing / - Ninth edition - N. Y. : McGraw-Hill/Irwin, c2009. - xv, 784 p. : ill. ; 25 cm.
Includes indexes.
9780071263351
1. Marketing-Decision making.
2. Marketing-Management.
Circ. 658.8 C898s 2009