Marketing planning: a global perspective /
Hollensen, Svend
Marketing planning: a global perspective / - Second edition - London: McGraw-Hill, c2010. - xxiii, 430 p. : ill. ; 25 cm.
Includes index.
9780077127138
1. Marketing-Planning.
Circ. 658.802 H738m 2010
Marketing planning: a global perspective / - Second edition - London: McGraw-Hill, c2010. - xxiii, 430 p. : ill. ; 25 cm.
Includes index.
9780077127138
1. Marketing-Planning.
Circ. 658.802 H738m 2010