Marketing plans : how to prepare them, how to use them /
McDonald, Malcolm
Marketing plans : how to prepare them, how to use them / - UK : John Wiley & Sons, Ltd. , c2011 - xvi, 573 p. : ill. ; 25 cm.
Includes bibliographical references & index.
9780470669976
1. Marketing-Management.
2. Marketing Planning.
Circ. 658.802 M113m 2011
Marketing plans : how to prepare them, how to use them / - UK : John Wiley & Sons, Ltd. , c2011 - xvi, 573 p. : ill. ; 25 cm.
Includes bibliographical references & index.
9780470669976
1. Marketing-Management.
2. Marketing Planning.
Circ. 658.802 M113m 2011