Media research method: Understanding metric and interpretive approaches/

Anderson, James A

Media research method: Understanding metric and interpretive approaches/ by James A. Underson - United States of America SAGE Publications, Inc. c2012 - xxi, 438 pages : illustrations (color) 25cm.

includes Appendix, Bibliographical References, Index and Glossary.

978-1-4129-9956-4


Mass Media-Research-Methodology.

302.2301 / 1