Key account management : the definitive guide /
Woodburn, Diana
Key account management : the definitive guide / - Third edition - UK : John Wiley & Sons Ltd. , c2011. - xx, 476 P. : ill. ; 25 cm.
Includes bibliographical references & index.
9780470974155
1. Selling-Key accounts.
2. Marketing-Key accounts.
Circ. 658.804 W885k 2011
Key account management : the definitive guide / - Third edition - UK : John Wiley & Sons Ltd. , c2011. - xx, 476 P. : ill. ; 25 cm.
Includes bibliographical references & index.
9780470974155
1. Selling-Key accounts.
2. Marketing-Key accounts.
Circ. 658.804 W885k 2011