Strategic management : concepts and cases/

David, Fred R.

Strategic management : concepts and cases/ David, Fred R. - Prentice-Hall - xxxii, 461 p. : illustration. ; 26 cm.

Includes bibliographical references & index.

0-13-047912-8


1. Strategic planning
2. Strategic planning - Case studies

Circ. 658.4012 D28s 2003