Strategic management : concepts and cases : a competitive advantage approach/

David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach/ David, Fred R. - Singapore : Pearson Education South Asia, c2014. - 267 pages : illustrations ; 28 cm.

9789814604840


1. Strategic planning.
2. Strategic planning--Case studies. I. Title.

Circ. 658.4012 D28s 2014