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Marketing management : knowledge and skills /

Peter, J. Paul

Marketing management : knowledge and skills / - tenth edition - New York : McGraw-Hill, c2011. - xviii, 830 pages : illustrations : 25 cm.

Includes index.

ISBN: 9780071221102

Subjects--Topical Terms:
1. Marketing management.

Dewey Class. No.: Circ. 658.8 P478m 2011

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