Broadcast/cable programming : strategies and practices/

Eastman, Susan T.

Broadcast/cable programming : strategies and practices/ Susan T. Eastman - California : Wadsworth publishing company ; c1985. - xiv, 527 pages ; 23 cm.

Includes bibliography, glossary and index

0-534-03353-9


1. Television programs--Planning.
2. Radio programs--Planning.
3. I. Head, Sydney W. II. Title.

Circ. 791.44 Ea78b 1985