Pre-commerce : how companies and customers are transforming business together/

Pearson, Bob

Pre-commerce : how companies and customers are transforming business together/ Bob Pearson - San Francisco : Jossey-Bass, c 2011 - x, 310 p. : illustration. ; 24 cm.

978-0-470-92844-8


1. Consumer behavior
2. Customer relations-Technological innovations
3. Internet marketing
4. Social media-Economic aspects
5. Zehr, Dan

658.812 P362p 2011