Essentials of Strategic management : the quest for Competitive Advantage./

Gamble, John E.

Essentials of Strategic management : the quest for Competitive Advantage./ Gamble, John E. - N.Y : McGraw Hill education , c2019. - xix , 393 pages : color illustrations ; 25cm.

Includes index

978-1-260-09227-1


1. Business planning
2. Competition
3. Strategic planning

Circ. 658.4012 G187e 2019