The face-to-face book : why real relationships rule in a digital marketplace /
Keller, Ed
The face-to-face book : why real relationships rule in a digital marketplace / - New York : Keller Fay Group, c2012. - xv, 287 p. ; 23 cm.
Includes bibliographical references & index.
9781451640069
1. Word-of-mouth advertising.
2. Social marketing.
3. Marketing–Social aspects.
Circ. 658.872 K29f 2012
The face-to-face book : why real relationships rule in a digital marketplace / - New York : Keller Fay Group, c2012. - xv, 287 p. ; 23 cm.
Includes bibliographical references & index.
9781451640069
1. Word-of-mouth advertising.
2. Social marketing.
3. Marketing–Social aspects.
Circ. 658.872 K29f 2012